Tequila Sheela

A Texas-based startup, Tequila Sheela has quite a few things going for itself: a gold medal in a spirit competition, 100% organic ingredients, and a great name. I underscored each of those attributes in these spec ads for my favorite local spirit.

CONCEPT: MIKE DONAHUE

COPYWRITING: MIKE DONAHUE

ART DIRECTION: MIKE DONAHUE