In-store digital poster

the right place for rewards

In nearly 5,000 Bank of America locations across the country, this campaign did something different: It talked about benefits the bank can give you right here, right now.

CONCEPT: MIKE DONAHUE, JACOB SIMPSON, JOHN HARRELL

COPYWRITING: MIKE DONAHUE

ART DIRECTION: JACOB SIMPSON & JOHN HARRELL

Video passwords: ‘place’