In-store digital video

In-store digital poster

CONVERSATION STARTERS

Research showed customers talking less and less to Bank of America associates. I thought, “How about some ice breakers?” Oh, yeah, and a free cup of coffee for anyone who plays along.

CONCEPT: MIKE DONAHUE, SCOTT MCFADDEN

COPYWRITING: MIKE DONAHUE

ART DIRECTION: SCOTT MCFADDEN & CORWYN RAESZ