BE MORE THAN PINK
During Breast Cancer Awareness Month, Bank of America promoted the Susan G. Komen credit card in all its branches. We had to cover an emotional topic, while also selling credit card rewards. Tricky. Lucky for us, every purchase made a charitable contribution.
CONCEPT: MIKE DONAHUE, CORWYN RAESZ
COPYWRITING: MIKE DONAHUE
ART DIRECTION: CORWYN RAESZ