In-store digital video

BE MORE THAN PINK

During Breast Cancer Awareness Month, Bank of America promoted the Susan G. Komen credit card in all its branches. We had to cover an emotional topic, while also selling credit card rewards. Tricky. Lucky for us, every purchase made a charitable contribution.

CONCEPT: MIKE DONAHUE, CORWYN RAESZ

COPYWRITING: MIKE DONAHUE

ART DIRECTION: CORWYN RAESZ